House of Saint Brown × Mercedes‑Benz
01 / 20
House of Saint Brown
Autumn/Winter 2026.
The Championship Collection.
Golf. Private-club dressing. Quiet comfort.
The Golf Evening
25 September 2026
× Mercedes‑Benz
02 / 20
The House
Fashion. Technology. Hospitality. A private members' world.
House of Saint Brown is a British luxury house built across fashion, technology, hospitality and a private members' network. Pieces made to order in London. Rooms built to be lived in rather than photographed.
Fashion
Hospitality
03 / 20
The Evening
An Autumn/Winter presentation. A private golf estate.
The House's Autumn/Winter 2026 collection brought into a physical world of golf, automotive heritage, hospitality and private-club culture. An early-evening arrival, golf experience and chef's table, closing on the collection and the room.
The Collection
The Green
04 / 20
The Room
By invitation.
Waitlisted. Vetted.
Leaders across fashion, hospitality, technology and media: the calibre of guest who don't need to be told who else is in the room.
05 / 20
The Experience
One evening. One scene.
The arrival sets the tone: automotive heritage meets the House at the threshold. At the bar, a curated pour, unhurried. Nothing announced twice.
Arrival
The Bar
06 / 20
The Fleet
Automotive heritage, experienced from arrival to departure.
A curated expression of Mercedes‑Benz automotive heritage at the arrival, with selected vehicles integrated naturally into the evening and the wider HOSB environment. The car is part of the experience, not simply the setting.
07 / 20
The Journey
A private Mercedes‑Benz chauffeur experience, from door to door.
For selected guests, Mercedes‑Benz vehicles could provide a private arrival and departure experience, giving guests the opportunity to experience selected models personally. An opportunity for Mercedes‑Benz to shape the experience around the models and clients they want to showcase.
08 / 20
The Attire
HOSB Autumn/Winter 2026. Championship Golf & Quiet Comfort.
Relaxed black tie.
No exceptions explained.
The dress code is not printed on the invitation. It is understood before it arrives. Relaxed black tie, sitting between loungewear and formal, the House's own register, tailored without being stiff. Beneath it, the Saint Brown Club Society kit, quiet luxury worn and never pointed to.
Nothing rented for the evening. Everything already owned.
09 / 20
The Table
Plated once. Never again.
A multi-Michelin-star guest chef. A menu built around the produce and the room, not a set banquet script. Staff in a limited-edition uniform made for the evening.
10 / 20
The Atmosphere
The atmosphere we are building toward.
Reference, not documentation: the visual register the evening is designed around.
Arrival
The Long Table
Service
The Fairway
11 / 20
The People. The Details.
Reference, not documentation: the visual register the evening is designed around.
Guests
On the Road
Place Settings
The Florals
12 / 20
The Commission
This has been done before.
House of Saint Brown designed a private capsule for House of KOKO's members' club in London: robes, varsity flight jackets, embroidery unique to the collaboration, celebrity gifting, bespoke uniforms for chefs and staff. Worn by VIPs and talent across Summer 2025. The brief went beyond product. Creative and movement direction, casting and talent management for the House of KOKO short film, sourced through the House's own casting arm, Saint Brown Global Agency. One team, start to finish.
The Gifting
The Capsule
Creative Direction
The Uniform
Casamigos stood alongside us in that room. The same instinct is building this one.
13 / 20
The Scale
This is the level we work at.
A full production crew. A dedicated shoot. Camp KOKO, held to House of Saint Brown's own standard, led on the ground by our own Creative Director.
The Shoot
The Crew
Camp Koko
The Creative Director
14 / 20
The Future
A first, not once and done.
The Golf Evening is conceived as the first of a recurring HOSB series. Private evenings bringing together fashion, automotive heritage, golf, hospitality and the House's wider members' world. A format designed to evolve with the right partners and return beyond a single season.
15 / 20
The Collection
HOSB Autumn/Winter 2026
The Championship Collection
Golf. Private-club dressing. Quiet comfort.
Golf
Lounge
Quiet Comfort
The House
16 / 20
The Saint Brown Lounge
A private room within the House.
The Championship Collection, Society Bar, gifting and golf experiences come together in an intimate salon built for discovery, conversation and play.
Collection · Bar · Gifting · Golf
The Collection
The Society Bar
The Gift Room
The Green
17 / 20
The Digital House
One invitation. One connected experience.
The HOSB Member App opens the evening. Invitation, access and essential event details. Social Society Dial™ then becomes the private venue layer, connecting guest preferences, venue information and staff operations throughout the evening.
Invitation → Preference → Arrival → Service
Social Society Dial™
The operating layer behind the experience.
socialsocietydial.com
18 / 20
Headline Automotive Partner
Mercedes‑Benz. Headline Automotive Partner.
HOSB is inviting Mercedes‑Benz to become the headline automotive partner for The Golf Evening. A partnership built around automotive heritage, fashion, golf, hospitality and a highly curated private client experience. The structure is intentionally open, allowing the partnership to be shaped around Mercedes‑Benz's priorities and preferred level of involvement.
The Fleet
The Journey
The Arrival
The Experience
The Room
Simon Smith
Founder & Chief Executive, House of Saint Brown
saintbrownclub.com
19 / 20
House of Saint Brown
Timeless by design.
167–169 Great Portland Street
5th Floor
London W1W 5PF
United Kingdom
House of Saint Brown Ltd.
London HQ / Front Desk
+44 (0)20 3355 8825
Monday–Friday, 10:00am–6:00pm
Client Services
clientservices@saintbrownclub.com
Founder
simon@saintbrownclub.com
20 / 20